Draftfcb Adds Its Voice To Reassure Lgbt Youth That `It Gets Better`
Posted: 03/01/2011 - 14:02
Draftfcb is one of the first global advertising agency network to produce such a video
In support of the popular grassroots “It Gets Better” initiative launched in 2010, Draftfcb’s chapter of IPGLBT (an Interpublic Group business resource group for gay, lesbian, bisexual and transgendered employees) recently posted its contribution to the “It Gets Better” online video library. This initiative is designed to help younger members of the LGBT community deal with the bullying and feelings of isolation they face on a daily basis. Draftfcb’s video features employees at all levels from across the country.
“It Gets Better” was launched on Sept. 1, 2010 in the wake of a series of tragic suicides stemming from the bullying and harassment of the nation’s LGBT youth by journalist, blogger and advice columnist Dan Savage. The ongoing project encourages adult members and allies of the LGBT community to submit videos to http://www.itgetsbetter.org/ to give hope and assurance to young people who are being tormented because of their sexual orientation that life can indeed “get better” as they transition to adulthood.
According to Laurence Boschetto, president and CEO of Draftfcb, “Bullying knows no boundaries and unfortunately has many targets based on race, religion, gender, sexual orientation, weight, the physically or mentally challenged, etc. While our video was triggered by the too frequent harassment of LGBT youth, it also carries an important message to anyone who has been a target of bullying.”
Draftfcb is one of the first global advertising agency network to produce such a video, one that has touched the lives of many around the world. By February 25, it had already garnered 13,437 views on YouTube and approximately 181 tweets which have reached nearly 170,114 people and generated roughly 205,000 impressions.
Draftfcb is the first integrated, global marketing communications agency to operate against a single P&L, with a network that spans 95 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit www.draftfcb.com.
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