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February 12, 2009 -- On February 13 and 15, 2009, two million American households will watch as ABC's All My Children features the first lesbian wedding on daytime television. With same-sex weddings now becoming part of the main stream, gay and lesbian couples new to the bridal scene need effective and inspirational tools to help them create the wedding day of their dreams. No matter whom you intend to marry, navigating the details it takes to plan a memorable wedding can be overwhelming and stressful. That's why two design-driven entrepreneurs at Seattle-based Evotive created BE WED, a new wedding planner and organizer that promotes happily ever after— for all. BE WED is a sophisticated, translucent binder with a start-to-finish planning system to ensure every couple's wedding planning process is strategic, sustainable and personal. The 100 percent recyclable system retails for $45.95 and is available through Amazon and on the Evotive company website: www.beevotive.com.
 
A Modern Wedding Guide for Modern Times
 
Award-winning designers, Jenna Ashley and Kathleen Koeneman, co-created BE WED to address the needs of today’s collaborative couples, by creating a wedding resource that reduces stress and makes the planning process more meaningful and more fun. Same-sex couples will appreciate the progressive approach to the information as well as the gender-neutral design.
 
 “We were determined to create a wedding planner that’s beautiful, insightful, and inspires couples to make decisions with intent and authenticity,” said Kathleen Koeneman. “ What makes this planner so unique is that it helps couples define a shared vision for their ceremony that in sync with their commitment and relationship, allowing their ceremony to truly reflect who they are.”
 
BE WED encourages environmental and social awareness through out the planning process by offering clever cost-saving suggestions and links to resources that support the community. Three examples from BE WED include:
 
1. Creative Spaces. Holding your wedding in a non-profit space like an art museum or gallery allows you to save money on the décor and support the community since their fees often support cultural awareness and education programs.
2. Rituals Respected. The Ontario Consultants on Religious Tolerance is a multi-faith group that promotes religious freedom and diversity as positive cultural values. Their website (www.religioustolerance.org) is a great resource if you’re planning an interfaith ceremony or would like to incorporate other rituals into your ceremony.
3. Local Everything. Local, organic flowers are grown without pesticides and are more likely to have been harvested in socially responsible conditions (e.g. via fair trade from farmers who provide safe, healthy conditions for their workers).
 
A peek inside BE WED
 
The modern wedding planner and organizer includes:
 
1. The Be Prepared workbook: a reference that helps couples consider, document and manage every aspect of their wedding plans. The workbook’s Be Connected section contains a comprehensive index of contacts, websites, and other resources to help put socially and environmentally motivated choices into action.
2. The Be Inspired folder: an organizing tool that keeps samples and clippings on hand for future reference and inspiration.
3. The Be Relaxed folder: a kit designed for storing estimates, contracts, and invoices. At the end of the planning phase, everything a couple needs to manage the big day winds up here, in one portable, organized, package.
4. Extras: a refillable pen, and a CD for printing additional copies of all worksheets and checklists.
 
About Evotive
 
Before founding Evotive, Jenna Ashley and Kathleen Koeneman were art directors for Adobe Systems, Inc. Both are married, working mothers of small children who wanted to build on their passion for design and project management.
 
Evotive creates organizational guides for life adventures. All products encourage personal reflection and connection as well as social and environmental awareness. The BE WED planner is manufactured locally, using soy-based, non-toxic inks, FSC paper, and 100 percent eco-friendly materials. For interior or exterior photos of the planner, free media review copies or for more information, please visit www.beevotive.com or call 206-295-3880.
 

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